Pride in Place: Clean, Safe and Vibrant Neighbourhoods

We want streets and town centres to be clean, safe and welcoming and we have appointed a Pride in Place champion to encourage local people to get involved.

New priorities – to help us deliver change

Our cabinet has recently agreed this delivery plan for 2025/26. The new delivery plan is due to be considered by our Council in the coming weeks. In the meantime you can see what is planned to be in the delivery plan on these pages.

In the town centres, we have been working closely with the police to deal with unacceptable issues of antisocial behaviour.

The Council is actively addressing fly-tipping and launched the trial of a mobile collection scheme, ‘Walk this Waste’, in December 2024 in Farnborough's Cherrywood ward, the area most affected by fly-tipping. This initiative allowed residents to dispose of old household items for free. In Spring 2025, the trial expanded to three more wards with significant fly-tipping issues (Rowhill, St Mark's, and Aldershot Park). The Council will review the results and decide if it to moves forward with a broader rollout.

Priorities for this theme

Cleaner streets – implement initiatives to reduce fly-tipping
Cabinet Pride in Place champion to encourage local, cleaner streets projects
Work across the council and with partners to expand initiatives to address long-term issues of antisocial behaviour.

Action plan for these priorities

Priorities and key activities	Outcomes and key measures of success
Cleaner streets – implement initiatives to reduce fly-tipping including: Applying a four Es approach to reduce fly-tipping; Engage, Educate, Encourage and Enforce Considering a collaborative approach to the management of fly-tipping on private land, and deliver campaigns aimed at preventing fly-tipping Trialling a “Walk this Waste” project before deciding if it offers it more widely Introducing a network of recycling points for small electrical items across the borough	Reduction in reported fly-tipping by March 2027 Increase in FPNs issued and paid
Cabinet Pride in Place champion to encourage local, cleaner streets projects through: The Pride in Place Coordination Group running initiatives to clean up the borough, including a dog-fouling campaign and a litter-pick campaign, culminating in a “Keep Britain Tidy” celebration and delivering talks to schools Developing a network of volunteers across the borough who want to actively engage in activities to improve the local environment (the Binfluencers)	Increase in street cleanliness Decrease in number of enquiries related to dog-fouling by March 2027 Increased resident satisfaction on street cleanliness
Work across the council and with partners to expand initiatives to address long-term issues of antisocial behaviour by: Planning and delivering educational campaigns, engaging with those involved in, and affected by, antisocial behaviour and encouraging offenders to take part in diversionary activities Addressing persistent antisocial behaviour with tailored and appropriate enforcement Working with partner agencies to tackle the underlying issues that contribute to ongoing antisocial behaviour in our town centres Reducing antisocial behaviour in our town centres through improvements to the retail environment and addressing environmental crime	Reduce number of reported instances of antisocial behaviour by March 2027 Increase in residents’ feelings of safety in our town centres Increase in the number of young people engaged with Think Safe event

Priorities and key activities

Outcomes and key measures of success

Cleaner streets – implement initiatives to reduce fly-tipping including:

Applying a four Es approach to reduce fly-tipping; Engage, Educate, Encourage and Enforce
Considering a collaborative approach to the management of fly-tipping on private land, and deliver campaigns aimed at preventing fly-tipping
Trialling a “Walk this Waste” project before deciding if it offers it more widely
Introducing a network of recycling points for small electrical items across the borough

Reduction in reported fly-tipping by March 2027
Increase in FPNs issued and paid

Cabinet Pride in Place champion to encourage local, cleaner streets projects through:

The Pride in Place Coordination Group running initiatives to clean up the borough, including a dog-fouling campaign and a litter-pick campaign, culminating in a “Keep Britain Tidy” celebration and delivering talks to schools
Developing a network of volunteers across the borough who want to actively engage in activities to improve the local environment (the Binfluencers)

Increase in street cleanliness
Decrease in number of enquiries related to dog-fouling by March 2027
Increased resident satisfaction on street cleanliness

Work across the council and with partners to expand initiatives to address long-term issues of antisocial behaviour by:

Planning and delivering educational campaigns, engaging with those involved in, and affected by, antisocial behaviour and encouraging offenders to take part in diversionary activities
Addressing persistent antisocial behaviour with tailored and appropriate enforcement
Working with partner agencies to tackle the underlying issues that contribute to ongoing antisocial behaviour in our town centres
Reducing antisocial behaviour in our town centres through improvements to the retail environment and addressing environmental crime

Reduce number of reported instances of antisocial behaviour by March 2027
Increase in residents’ feelings of safety in our town centres
Increase in the number of young people engaged with Think Safe event

Our delivery plan

This page is part of our delivery plan, where we have five priority themes for 2025/26.

Please see our delivery plan for 2025/26 page for more information.

Policy and Strategy

policy@rushmoor.gov.uk