Pride in Place: Clean, Safe and Vibrant Neighbourhoods
Fly-tipping, dog fouling and littering can affect how people feel about their local area and public places, making them less proud of where they live, so it’s important we tackle these issues head-on.
We also want our residents to feel safe in their neighbourhoods and town centres and that means engaging with people to promote positive behaviours and shared responsibilities.
Consultation with residents has told us that satisfaction with playgrounds and play spaces varies across the borough. Where quality, cleanliness or safety fall short of expectations, they are less likely to be used, which limits the opportunities for play, physical and social interaction.
This priority aims to address these challenges, supporting cleaner, safer and more welcoming neighbourhoods that residents feel proud of and confident using.
Priorities for this theme
Implement initiatives to achieve cleaner neighbourhoods
Cabinet Pride in Place champion to encourage local, cleaner streets projects
Work across the council and with partners to expand initiatives to address long-term issues of antisocial behaviour
Invest in refreshing our playgrounds
Action plan for these priorities
Activity
Outputs
Implement initiatives to achieve cleaner neighbourhoods
Educate and enforce to reduce fly-tipping, combining prevention activity with targeted enforcement in problem areas
Work collaboratively with landowners to tackle fly-tipping on private land
Run public campaigns to help residents and businesses understand how to dispose of waste legally and responsibly
Place Protection Officers work in known areas to reduce fly-tipping and improve cleanliness in neighbourhoods
Through public campaigns raise awareness of residents’ and businesses’ responsibilities for disposing of waste properly
Take enforcement action where necessary to discourage fly-tipping and other environmental offences
Apply penalties consistently, while offering clear information and payment options to encourage compliance and payment
Work with partners, including housing associations and other landowners, to develop a Memorandum of Understanding to tackle environmental issues more effectively
Cabinet Pride in Place champion to encourage local, cleaner streets projects
The Pride in Place Coordination Group running initiatives to clean up the borough, including dog fouling and litter picking campaigns, community engagement and educational workshops.
Support and maintain the ‘binfluencers’ network to encourage ongoing community participation and positive behaviour change.
Introduce a series of street art installations to uplift areas and improve community pride.
Delivery of an annual Keep Britain Tidy campaign.
Litter picking campaigns delivered jointly with community groups.
Dog fouling campaigns delivered in local hotspot areas collaboratively by officers and the Pride in Place Champion.
Educational sessions delivered in schools, clubs and community groups to raise awareness of recycling and individual responsibilities.
Complete a series of street art installations in key locations (approx. five installation).
Work across the council and with partners to expand initiatives to address long-term issues of antisocial behaviour
Work with partners to address the underlying issues that contribute to ongoing antisocial behaviour in our borough
Respond to persistent antisocial behaviour by signposting to diversionary activities or agencies and taking appropriate enforcement when needed
Reduce antisocial behaviour in our town centres, by working alongside our partners, leading to improvements to the local town environment
Enforcement activity carried out by Place Protection team
Delivery of annual Think Safe event in partnership with other agencies
Public engagement and awareness events held to promote safety, positive behaviours and community reassurance
Invest in refreshing our playgrounds
Review the existing playground strategy action plan.
Working with the community, commission refurbishment/renewal works to playgrounds on a priority basis (informed by strategy).
Playground refurbishment/renewals completed, updating older sites with newer and more inclusive equipment
Community consultations carried out on larger sites to inform and shape the playground improvement process
Our delivery plan
This page is part of our delivery plan, where we have five priority themes for 2026-28.
We also want our residents to feel safe in their neighbourhoods and town centres and that means engaging with people to promote positive behaviours and shared responsibilities.