Rushmoor Borough Council is taking positive action to boost the long-term future of Farnborough town centre to make it a more attractive and vibrant destination to spend time.
At a recent meeting, the Cabinet agreed a new town centre strategy that sets out how the council plans to focus on improving the town centre.
By acting as a catalyst for investment and change, the council hopes to secure a prosperous and sustainable future for the town, while it also moves ahead with ambitious proposals for Farnborough’s Civic Quarter.
Once complete the major regeneration project being brought forward by the Rushmoor Development Partnership will give Farnborough a new leisure and cultural hub in the heart of the town centre with new homes, a high-quality park, hotel, and commercial space.
The strategy takes account of the post-pandemic and economic position faced by town centres like Farnborough and nationally, identifying five main themes where the council will focus its efforts. These include developing the town's identity and using events to attract visitors and increase the night-time economy.
The strategy also sets out proposals to improve the environment, access routes into the town, development opportunities and to broaden the appeal of the town centre so that visitors stay longer.
Councillor Martin Tennant Deputy Leader of Rushmoor Borough Council, said: “Farnborough town centre already has so much to offer as a medium sized town with a young population, strong economic profile and so much history on its doorstep. There are also huge opportunities presented by the redevelopment of the Civic Quarter in the heart of the town. The new strategy will build on those strengths to help create a town centre that people want to visit and where they choose to spend their leisure time.”
Councillor Tennant added: “Taking positive action to regenerate our town centres is one of the biggest priorities for the council. We have already shown our commitment to improving Aldershot town centre through our £50 million Union Yard regeneration scheme that we have chosen to deliver directly as a council. We are now taking a similar positive approach to Farnborough town centre through the Civic Quarter regeneration scheme and in the actions that will be developed from the new town centre strategy.”
For further information about the council’s proposals for Farnborough go to our Farnborough Civic Quarter page.